Lois Hazel was launched March 2015 and is committed to sustainable and ethical practices. Offering 100% transparency on sourcing and production for each element of their garments with all craftsmanship completed either in house or by a network of local seamstresses.
Lois Hazel has been featured on VAMFF’s Off site Runway series, Discovery Runway presented by I-d Magazine and their Premium runway series presented by Who What Wear. They were also Announced as a 2017 Finalist for the National Designer Award presented by David Jones supported by Harpers BAZAAR.
Each collection incorporates dead stock, organic and traceable fabrics to ensure they are doing what they can to minimise waste as well as continue their commitment to a more sustainable industry. Considered design details offer multifunctional wardrobe pieces that feel luxurious and comfortable, taking the Lois Hazel women through seasons, climates and style pursuits.
image : Anastasiia Gerak
L O I S H M C G R U E R - F R A S E R
March, 2015 Lois McGruer-Fraser was on the cusp of launching her womenswear label into the world. The desire to involve herself in a fashion industry where transparency was not yet custom didn't interest the aspirational RMIT Honors graduate, so she decided to do one thing, Be Honest.
With her immersive international experience through internships with Marchesa in NYC, Iris Van Herpen, ByBorre & Marianne Kemp in Amsterdam along with a Semester in France at the Paris American Academy, Lois was ready to create a brand that felt deeply emotional and connected to its surroundings, yet completely wearable.
Lois has been a trusted voice on panel discussions with regard to sustainability and ethical practices in the fashion industry. She has spoken at the NGV during their house of Dior Friday nights program, VAMFF’s fashion industry forums, MFW’s Industry sessions and a frequent voice at RMIT.
keegan is a Melbourne made Women’s clothing label valuing originality, quality & slow fashion. Relaxed tailoring, minimalist silhouettes & statement hardware form Keegan’s trademark aesthetic. Comfort, style and versatility are integral to each Keegan design.
Launching in 2013, the label has shown 16 collections & has a retail store located in Fitzroy North.
MADE IN AUSTRALIA
keegan uses only local manufacturing, favouring the use of natural fibres to produce quality timeless pieces. Our garments are predominantly manufactured in-house & our busy studio is completely open for public viewing within our retail space. This grants the customer complete access to the evolution of each garment, from design, pattern making & sewing, through to finished garment. In doing so, we aim to forge a more meaningful relationship between customer, maker & product. When our studio is busy, we occasionally outsource production work to an independent factory within Melbourne. Our button-holing, eyeleting & laser cutting are outsourced within Australia.
Manufacturing predominantly in-house means we can produce in small runs, to meet demand, rather than mass producing each product. Our garments are designed with longevity in mind, from the timeless cut & aesthetic, to the way each piece is constructed.
Each year we produce a tran-seasonal collection, designed for layering & year-round wear.
Waste reduction is important to us, therefore we mostly use bio-degradable materials & during cutting, all usable off-cuts are collected & stored for future projects, or donated. Any pattern-making paper offcuts are collected and composted. We also use compostable mailing satchels for 90% of our online orders.
We love celebrating Australian design and stock a careful selection of local jewellery & footwear labels in store.
Our knitwear is produced through a collaboration with knitter Tanja Kozub. Each piece is hand crafted in her Mornington Peninsula studio in small numbers & hand delivered to our store. Many of the yarns used to create the garments are locally sourced, particularly the Alpaca, which is farmed and spun nearby on the Peninsula.